About Us

Who are we

cad-b® has made budget beauty accessible to mass audiences since 2019. We continue to reinvent the meaning of value with high-performance essentials and new innovations, infused with nourishing key ingredients in clean, cruelty-free products. We refuse to compromise on quality and set expectations at standards well beyond our prices. cad-b® gives people the freedom to choose – from a $3 lipstick for first-time beauty shoppers to a $6 award-winning foundation championed by beauty influencers and makeup artists alike…

cad-b® starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With cad-b® you can shop with freedom and ease. cad-b® delivers makeup for performance, for accessibility, for play.

Everyone is special

Our products are so amazing that they have earned us some of the most coveted beauty awards out there, from publications including Allure, People, Cosmopolitan, and Self.

Canadian Makeup Cosmetics
Canadian Makeup Cosmetics
Canadian Makeup Cosmetics
Canadian Makeup Cosmetics

We’re 100% Cruelty Free

cad-b® NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends were harmed in the making of our products.